This Is the Campaign Strategy for Bernie Sanders 2020
Read for yourself the strategy the Bernie Sanders 2020 campaign will use to defeat Trump and his republican protectors. If Trump is not imprisoned and free to run again, this will be the strategy that will make Bernie the best chance to unseat Trump in the Presidential Election.
This election needs to be about so much more than beating Donald Trump.
It is a mistake to think that this election is simply about beating one man — an aberration of a president — and that everything will simply return to “normal.”
The reality is that “normal” in our country before there was a President Trump still meant an immoral lack of healthcare, unlivable low wages, rampant corporate greed, a racist criminal justice system, and a corrupt political system.
So, no. It is not enough to just defeat Donald Trump. Returning to “normal” is not acceptable.
Here’s how we can do much, much more than that.
Below, I give you a preview of our strategy to win the Democratic nomination, defeat Donald Trump, and transform our country. This is what it will take. And if you can be a part of it, please make a $3 contribution to Bernie 2020 now so that we can build the movement needed to win the election and our issues.
People Trust Bernie to Fight
When it comes time for campaigning, a lot of politicians tend to make big promises to voters, and then if they win, actually do what their biggest funders want them to do. It’s no secret that those are often at odds with each other.
There will be several people in this election who can point to polls that they may be able to defeat Donald Trump. But there is only one person who can both defeat him AND transform the country afterwards.
Bernie Sanders has a lifetime of consistency on the biggest questions of our time: fighting for Medicare for All, taking on corporate power, fighting for racial justice, solving climate change, and making our country more fair for more people.
You know that Bernie believes in these issues to his core. There’s no question. He’s going to stick to what he believes.
We are going to make sure that every voter knows this too, because we think the way to win is with a candidate who can be trusted to fight for the right thing.
Deep Investment in Organizing
Having slick television ads alone is not going to win this election, and it’s certainly not going to help pass Medicare for All. The way to truly transform our country is by organizing our communities from bottom to top.
We need to be out on the doors and on the phones, speaking with our friends and neighbors and classmates and coworkers. We need to build a movement of people who are deeply invested in this work, and our campaign needs to invest in that movement.
If we want to win, it will require all of us together. And we think that together, our campaign is the best situated to organize the kind of movement that has never been seen before.
Empowering Our Supporters (You!)
This is your campaign, working in your communities, speaking with people you know. You are eager to get to work, and you know how we can win.
Already, our organizing kickoff brought together 60,000 people at 4,700 events who immediately got to work contacting voters. We unveiled our voter contact app, called BERN, that lets anyone start organizing their communities. No other campaign comes close to doing that … yet.
The work to win the election and to transform our country needs to be organized by people who want to make it happen. That’s you. And so we’re putting our trust in you to make this organizing work in your community, and we’re committed to giving the resources needed to make that a reality.
Unequivocal Rejection of Big Money
You can’t change a corrupt system by taking its money.
And you can’t win an election against Donald Trump by relying on the billionaire class to fund your campaign and super PACs.
If we are going to win this election, it needs to be with a movement funded by people donating what they can afford — people making investments, $27 a time, in Bernie 2020 as a way of saying they’ve had enough of the billionaire class buying our elections.
We’re proud to be the campaign that is most reliant on money from small contributions. But that also means that there is no super PAC or wealthy benefactor waiting in the wings like some other candidates have — so it’s on all of us to help fund this campaign.
Challenging the Status Quo
We’re not going to be afraid to call out parts of the establishment that think what we’re doing is too radical. We know that Donald Trump is not just an aberration — he is a logical conclusion of a corrupt political system that has left so many people so far behind.
If all we do in this moment is try to turn back the clock to a pre-Donald Trump time in Washington, DC, we will have failed. That is simply not good enough. And we will make clear both during this campaign, and after we win during the fight to implement our agenda, that it is time for a new way of thinking.
That might make some establishment types uncomfortable. Too bad.
Accountability to Our Movement
I may be the campaign manager of Bernie 2020, but this is not about me. It’s not just about Bernie, either. It’s about all of us. And because of that, I think it’s critically important that our work during and after this campaign is based on accountability.
We’re going to do what we think is necessary to win, and we also need to do what is necessary to keep our movement strong. You are as much a part of this as I am, and I’m proud to see myself as part of our movement together.
Continuing the Political Revolution
The most dangerous mistake that we can make is thinking that our work is done after Tuesday, November 3, 2020.
No person in the world — not Bernie Sanders, and no one else — could possibly be able to implement our agenda simply by winning the election. Because when we win, the billionaire class is not going to give up easy. Pharmaceutical companies will fight us when we work to lower drug prices. Health insurance executives will do all they can to stop Medicare for All. Polluters and oil companies will go all out to stop our action on climate change. And on and on.
President Bernie Sanders will need an unprecedented grassroots movement along his side each day of his presidency in order for us to actually transform our country.
What We Need
So that’s our strategy to win the nomination, defeat Donald Trump, and transform our country. It’s about standing up for what’s right. It’s about fighting the political, financial, and corporate establishments. It’s about working together in our communities. And it’s about building a lasting movement.
I’m about to ask you to make a contribution, and I hope that it is clear why. But first, I want to be up front with you that our average contribution — which used to be $27 — has been almost half that in the last couple weeks. It’s OK for now, but we would really like to see if you can dig a little deeper if you’re able to.
So, are you ready to get to work on this strategy?
Thank you for all you do for our movement.